Our Story
Founded by Ethan & Ashley, Wyld Jace Co was born from our passion for the wild, the West, and a life lived with grit, grace, and freedom.
As a Wildland firefighter and lifelong lover of the outdoors, Ethan’s connection to nature runs deep. Ashley a Certified Nurse brings the heart of slow living, earthy style, and soulful intention into everything we do. Together, we created Wyld Jace Co to share a lifestyle that feels rooted in something real—raw, romantic, rugged, and entirely free.
We built this brand not just to sell clothes, but to tell stories through every piece—stories of wind-swept roads, dusty boots, sun-kissed skin, campfire nights, and the kind of timeless beauty that doesn’t follow trends. Our collections are inspired by Western grit, bohemian ease, and vintage soul, handpicked to celebrate individuality and made for those who chase freedom like it’s oxygen.
Each item in our shop is crafted with intention, often by hand, & using eco-conscious materials that are kind to the Earth and feel incredible on your skin and for your skin. We believe in small-batch goods, ethical sourcing, and keeping things personal. When you shop with us, you're not just supporting a small business—you’re becoming part of our story.
This isn't fast fashion.
This is Wyld Jace—where the West meets the wanderer in you.
Thank you for supporting our journey. Now go chase yours.
Our Story
A couple from Spokane, WA, with a dream to bring authentic, quality western wear to life. He's a wildland firefighter, and she's a nurse. We’ve always had a passion for hard work, health, and living a life that’s true to our values. That’s why we’re excited to introduce a line of organic, American-made clothing—built to last, made from the heart, and designed to keep you feeling good while you work hard. As Christians, we strive to live with integrity and share the word of Jesus in everything we do. Our dream is to help spread His love through our business, all while supporting American-made craftsmanship and offering western wear that’s as strong and authentic as the people who wear it. We’re also looking into homesteading gear, as we’re passionate about self-sufficiency and living close to the land.
